Flavia Conti’s passion comes as a child, when her sweet dad who cut gems every single day called her and explained what they were, where they came from (names of unpronounceable mines), who had entrusted them to her with inestimable values, not only economic but sometimes of illustrious properties. She opened her own shop in 1989, designing the furniture and designing an original wall structure, the first concrete creative proof of her degree in architecture. She designed everything from posters to jewels made with sea stones to which she inserted diamonds; until in 2007 she registered the name Flavioro, her brand, a dream she nurtured even before working.